Tuesday 10 August 2010

Mayes, more than accountants



Mayes Business Partnership Ltd, the Accrington based chartered certified accountants and registered auditors who serve the entire Northwest are in the midst of a rebrand and refocus exercise.Experiencing great success in the provision of business services which confirm their moniker as Added Value Accountants they felt they wanted to evolve their brand to leverage the Mayes name, clarify their offerings and bring their image right up to date for the bright future ahead.

Appointing Preston digital agency Interactive Dimension (www.interactivedimension.com) to develop their brand and website, a thorough blueprint phase was undertaken which helped both parties focus on their customers and aspirations. Taking this step back, deep breath approach has rewarded Mayes with a fresh new, modern and unique look and feel to the company identity, one which will be followed though in all their marketing and communication materials over the next few months.

A detail of the logos bespoke type treatment:


"One thing which stood out to us was the need to leverage the great Mayes name and clarify what they do, but with a novel way to show they do so much more. Our creative team developed a clean, stylish and sophisticated brand that introduces the 'more than' concept which will be applied across their service portfolio. We're very pleased with the results and look forward to seeing it work hard for the client. We particularly wanted to boil the identity down to 'Mayes' as everyone knows them as that. They are an accountancy firm with a great personality, not a machine and we wanted that to be the focus." said Jonny Wilde from ID.
"It was something we'd all wanted to do for some time. It's a big step but we felt the timing was right; the future for Mayes is about focusing on what we do best to deliver great results for our clients, we simply do more. We can't wait for the full transformation to be complete and we're very excited about the future for us as a practice. This new brand identity spells it out for our existing clients and prospects alike." said Anne Parkinson, Managing Director at Mayes.
Moving forward Mayes will continue to provide the best possible value business development services for their clients, focused on accountancy, tax, audit and other financial services.

ID are in the process of developing Mayes’ new site which will showcase their services and host a number of value added tools for their clients leveraging web based technologies and systems integration with Mayes’ back-office systems. The project is perfect for ID with their creative, build and integration capabilities which have been homed and proven over the last 15 years the agency has been delivering digital solutions.

Why not catch their old website now on www.mbpacc.co.uk before it's replaced by www.mayesaccountants.co.uk which is currently in development.