New look for New City Software

When you've got 20 years of experience under your belt it's good to get a makeover every once in a while.

With that in mind New City Software approached us to create a new identity, as well as developing three brand new websites for them.



New City Software is the parent company of Insurance Data Migrations and Northwest Data Migrations. They were looking for an approach that would link the three businesses together, to unify their online and offline presence, whilst at the same time requiring each to be identifiable in it's own right.

The new branding clearly communicates with New City Software's target audience and builds on their already established professional status within the industry.

The project consisted of developing the brand, a range of printed stationery and electronic media templates, not to mention the three websites. Initially the emphasis was on designing a new website for Insurance Data Migrations, with additional websites required for Northwest Data Migrations and New City Software respectively.

IDM's new CMS driven website features a comprehensive overview of the company and their values. It also contains useful links to blogs and forums. Paul Johnson, IDM's Managing Director, aim is to create networking opportunities with other professionals and insurance sector service providers.

"We are committed to building long-term trustworthy relationships with our customers and partners and we will go the extra mile to find creative and innovative solutions to ensure our clients data integrity is assured,”