Monday 17 November 2008

ID's triumph over the mighty goliaths

Following on from the recent successes in the W3 Awards, ID have been awarded a silver award for the NST Group website in the 2008 Davey Awards.

We recently entered the NST Group website rebrand and are proud to announce that we came away with a Silver award in the travel websites category!

What are the Davey Awards?
The Davey Awards is an international creative award, focused exclusively on honouring outstanding creative work from the best small firms worldwide.

The annual International Davey Awards honor the achievements of the 'Creative Davids' who derive their strength from big ideas, rather than stratospheric budgets. 'David' references the David who defeated the giant Goliath with a big idea and a little rock - effectively paying homage to the sort of thing small firms do each year.

The Davey Awards may be for smaller organisations, but the judges have big reputations. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Condè Nast, Disney, Estee Lauder, HBO, Monster.com, MTV, Polo Ralph Lauren, Victoria's Secret, Yahoo! and many more.

Winning criteria
Entries are judged to evaluate distinction in creative work.

In determining Silver winners, entries are judged on their merits based on a standard of excellence as determined by the IAVA, plus considering the category entered. Entries are scored on a ten point scale by the judges. Generally, Silver Winners receive a score of 7.0 to 8.9.

The NST Group site is visually appealling with strong links to both brand - NST Travel Group - and audience. Combining functionality with visual design, the site uses destination listings, page features and strong emotive imagery to engage the audience. Behind the scenes, our Content Management System ensures that the site is easy to use and control from NST's point of view.