Wednesday 10 September 2008

A facelift for University and College travel

As a leading provider of studytours at unbeatable prices, NST StudyLink required a website that could integrate well with the values of the existing offline tools.

Using the ID Content Management System, the redevelopment included a new design that tied in with the colourful, aspirational and lively brochureware, whilst providing Tour Group Leaders with a range of contact options to initiate sales. Through using the ID CMS, StudyLink no longer need to rely upon only their hard copy brochures to communicate their offer led messages. The site offers extensive flexibility, including easy updates, clear navigation and a wealth of country, subject and tour information.

Interactivity and a wealth of information on the homepage was very important to StudyLink and so the use of a tabulated area on the homepage allowed them to present 4 times as much information that would be possible on a traditional static homepage.












Thursday 4 September 2008

Ireland based NST site receives a new look

As part of the continuing development of their online presence, NST Ltd, has been the latest part of the NST family to receive the ID treatment!

Based in Dublin, NST Ltd specialise in bespoke tours for groups to the UK, Europe and Worldwide. All types of groups are catered for, including Schools, Universities, Clubs, Societies and Organisations.

Following on from the redevelopment of the UK's NST Travel Group back in January this year, a dedicated team at ID have been working closely with NST Ltd's Communications team to redevelop their site.

NST's brief
The website redevelopment was to provide NST Ltd with the tools and back-end technology to allow customers access to far more detailed and informative content.

As the website had not been redeveloped for several years, NST Ltd also wanted to bring the website up-to-date with a fresh new feel, much more in keeping with their current branding.

New features
ID's Content Managment System allows NST Ltd to keep their content up-to-date and as relevent to their target market as possible.

Fresh, clean new layouts allow NST to provide information in a more logical and concise way.

Kim Purcell, Product Development & Marketing Coordinator of NST Ltd, summarised the finished product, "I'm very happy with how the site has turned out and really impressed with ID's professionalism & the work they have done".