Wednesday 10 September 2008

A facelift for University and College travel

As a leading provider of studytours at unbeatable prices, NST StudyLink required a website that could integrate well with the values of the existing offline tools.

Using the ID Content Management System, the redevelopment included a new design that tied in with the colourful, aspirational and lively brochureware, whilst providing Tour Group Leaders with a range of contact options to initiate sales. Through using the ID CMS, StudyLink no longer need to rely upon only their hard copy brochures to communicate their offer led messages. The site offers extensive flexibility, including easy updates, clear navigation and a wealth of country, subject and tour information.

Interactivity and a wealth of information on the homepage was very important to StudyLink and so the use of a tabulated area on the homepage allowed them to present 4 times as much information that would be possible on a traditional static homepage.












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