ENER-G (www.energ.co.uk) based in Manchester, designs, develops and finances energy efficient and renewable solutions on a business-to-business basis globally. They deliver a comprehensive end-to-end service – from energy procurement and efficiency expertise through to renewable and low carbon technologies and services.
ID, the Preston based digital agency, have been working with ENER-G for over 5 years now and with their rebrand on the horizon and new requirements for the site it was time to re-scope and re-develop. Or so we all thought.
ENER-G had already invested in the initial website and CMS so the approach was planned to recycle the CMS and just develop new templates to represent and support the new brand. So in terms of renewable solutions this project delivered that promise always made when clients are looking at website development which is rarely delivered against. The site you buy will be able to be redesigned without having to buy a new website or starting from scratch.
There's been new features added to enhance the online presence for ENER-G like a jQuery hero area on the home page:
...and a deep linking SEO type footer which acts as a method of navigation when at the base of the page and highlights where the user is in the site. And obligatory social media sharing options handled by an AddThis widget:
A lovely jQuery based map of Europe helps promote their growing international portfolio via the CMS without getting caught in the messy Flash map scenario getting in the way of SEO and updatability:
And because this was ID's CMS in the first place coupled with our excellent development skills it didn't mean the system hindered the evolution of the site, which can happen with some CMS products. ENER-G could have exactly what they wanted.
ID created the online design after Happy Creative (www.happy-creative.co.uk) in Blackpool did an excellent job with the rebrand, having worked many times with 3rd party branding agencies and extending the clients brand online for the likes of United Utilities and BAE Systems this was an ideal project for Interactive Dimension.
"This is a demonstration of how important long term relationships are these days. 2nd and 3rd generation websites for clients is great for all involved, no need to get another agency up to speed and maximum cost effectiveness for the client and repeat revenue for the agency, it's a win-win situation for all.
"To top it all off, we're very happy with the site and feel it works well in our portfolio, they have a great team over there at ENER-G", said Jonny Wilde at ID.
You can have a look at the site on www.energ.co.uk.
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