Monday 3 October 2011

NST Group are going places!



We've just launched a new site for NST Group, a long-standing client.

New business is amazing, but there's something to be said for a client who recognises service and capability from their existing digital agency and doesn't judge them on what they have done 4 years ago... that said, the old site was still working really well for the UK's leading school trips and tours company.

A re-brand and new product portfolio along with high SEO competition in their sector made the decision to rebuild the site an easy one, and working with their existing partner, Preston's digital agency Interactive Dimension, made it far simpler for NST Group as we already knew their business and goals.

The site is a complex matrix of tours offered on a number of different user journeys including subject and destination. And we are bringing back taxonomy driven content on the tour pages using bespoke controls we developed into the Wordpress back-end.

It's a very ambitious site to deliver in Wordpress, but we believe the core product is an ideal starting point for most sites and offers a powerful engine on which to build and tweak to meet the clients exact requirements. And Wordpress offers a really usable CMS interface which the clients love to use.

There are hundreds of products on display, clear user journeys, bespoke forms, secure areas for teacher downloads and lots of other features.

The site went live Sunday night and was attracting inquiries at 7am the next morning... So we're happy with that, and so is the client!

The next phase is integrating reviews and comments and a rigorous SEO activity to make the most of the sites well structured and search optimised code.

You can visit the site on www.nstgroup.co.uk


Following on from this release, here's some client comments:

Hi ID,

I just wanted to drop you all an email with some feedback we’ve had on the website from people in the office. It wouldn’t be fair to keep all this from you!

‘Can I just say WOW! This absolutely blows all the other school travel company websites out of the water. It’s very clear and user-friendly.’

‘Well done – it looks fantastic!!! Worth all the hard work!’

‘Nice looking site’

‘Looks great’

‘I like it - a web site that’s easy to follow’

‘Wow! It looks awesome! You must have been working so hard on this!’

‘Looks amazing – you must be really pleased (and relieved!) to see it live. Brilliant job’

Thanks for all your hard work so far.

Helen






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